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Loops can track conversion events from multiple sources, which helps you attribute revenue and improve marketing effectiveness.
Conversion Events

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Stripe (Payment Conversions)

Connect your Stripe account to automatically track payments as conversions. This enables you to see which ads and marketing channels are driving actual revenue.

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What Gets Tracked

Once connected, Loops automatically captures these Stripe events:
  • checkout_completed - Checkout session completions
  • payment_completed - Successful payments
  • subscription_created - New subscriptions
  • subscription_updated - Plan upgrades and renewals
  • invoice_paid - Paid invoices
  • charge_succeeded - Successful charges
Each event includes revenue data, allowing you to calculate ROI across your marketing channels and identify which campaigns are driving the highest LTV customers.

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Step 1: Connect Your Stripe Account

Use the OAuth flow on the Integrations page in the dashboard.
Stripe Connection Page

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Step 2: Verify Connection

Once connected, you’ll see Stripe’s status change to “Receiving payment events” with your recent revenue displayed. Loops automatically syncs this data to the dashboard, so you can view your revenue attribution in the dashboard.

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Meta Pixel (Conversions API)

The Meta Pixel integration sends server-side conversion events to Meta’s Conversions API (CAPI). This improves ad attribution accuracy, especially for iOS users affected by App Tracking Transparency.

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What Gets Tracked

When Stripe events occur, Loops automatically forwards them to Meta CAPI:
Stripe EventMeta Event
checkout.session.completedPurchase
customer.subscription.createdSubscribe
invoice.paidPurchase
invoice.payment_failedPaymentFailed
customer.subscription.deletedSubscriptionCancelled

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Prerequisites

Before connecting Meta Pixel, you’ll need:
  • A Meta Pixel ID (15-17 digits)
  • A Conversions API access token

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Step 1: Get Your Meta Pixel Credentials

  1. Go to Meta Events Manager
  2. Select your pixel and go to Settings
  3. Copy the Pixel ID (15-17 digits)
  4. Scroll to the Conversions API section
  5. Click Generate access token and copy it

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Step 2: Connect Meta Pixel in Loops

  1. Go to the Integrations page
  2. Find Meta Pixel in the Conversions section
  3. Click Connect and enter:
    • A friendly name (e.g., “Website Pixel”)
    • Your Pixel ID
    • Your Conversions API access token

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Step 3: Enhance Attribution with Customer Metadata

For better attribution matching, include Meta tracking data when creating Stripe customers. Loops will automatically forward this data to Meta CAPI. Collect Facebook cookies on your frontend: 
function getCookie(name) {
  const value = `; ${document.cookie}`;
  const parts = value.split(`; ${name}=`);
  if (parts.length === 2) {
    return parts.pop().split(';').shift();
  }
}

// Get Meta tracking cookies
const fbc = getCookie('_fbc') || null;
const fbp = getCookie('_fbp') || null;
Include tracking data in Stripe customer metadata: 
const customer = await stripe.customers.create({
  email: customerEmail,
  metadata: {
    client_ip: req.ip || req.headers['x-forwarded-for'],
    client_user_agent: req.headers['user-agent'],
    fbc: fbc || '',
    fbp: fbp || '',
  }
});
This metadata enables Meta to match conversions back to the original ad clicks.

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Cal.com (Booking Conversions)

Track Cal.com meeting bookings as conversion events. This is useful for B2B companies where a booked demo or sales call is a key conversion.

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What Gets Tracked

  • booking_created - When a meeting is booked
  • booking_cancelled - When a booking is cancelled
Each booking includes details like attendee email, event type, and scheduling information.

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Step 1: Connect Cal.com in Loops

  1. Go to the Integrations page
  2. Find Cal.com in the Conversions section
  3. Click Connect and enter a name for this integration
  4. Copy the generated webhook secret — you’ll need this next

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Step 2: Configure the Webhook in Cal.com

  1. Go to your Cal.com Settings → Webhooks
  2. Click New Webhook
  3. Configure the webhook:
    • Subscriber URL: Paste the webhook URL shown in Loops
    • Secret: Paste the webhook secret you copied
    • Event Triggers: Select BOOKING_CREATED and BOOKING_CANCELLED, or just leave all selected
  4. Save the webhook
Cal.com Webhook Configuration

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Step 3: Enable Attribution (Optional)

To link bookings back to website visitors, Loops can assign users an anonymous ID to be tracked across the conversion event. Please contact us at [email protected] to set this up.