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Documentation Index

Fetch the complete documentation index at: https://docs.loops.fi/llms.txt

Use this file to discover all available pages before exploring further.

Using data from the Loops analytics script, we can tell you what pages on your site are the most effective at converting visitors into customers.

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Step 1: Get Your Tracking Script

Visit the dashboard to get the specific tracking script for your organization.
Get Tracking Script

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Step 2: Install the Tracking Script

Add the script to your website’s <head> section: 
<!-- Start Loops Analytics -->
<script
  defer
  src="https://stats.loops.fi/script.js"
  data-website-id="your-website-id">
</script>
<!-- End Loops Analytics -->
That’s it! The script will automatically track page views and be available as window.loops.

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What Gets Tracked Automatically

Once installed, the script tracks:
  • Page views - Every page visit
  • UTM parameters - Campaign source, medium, and content
  • Referrers - Where visitors came from
  • Device info - Browser, OS, screen size
  • Facebook cookies - _fbc and _fbp for Meta ad attribution
  • Google cookies - _gcl_aw, _gcl_au, and _ga for Google Ads attribution
You can view this data on the analytics page in the dashboard.
Analytics Page

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Step 3: Identify Users (SDK)

Besides tracking page views, the Loops script can also be used to identify users and track custom events. When a user signs up or logs in, call identify to link their activity to their account: 
loops.identify('user_123', {
  email: 'john@example.com',
  name: 'John Doe'
});
This connects their browsing history to their user profile, enabling accurate attribution.

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Step 4: Track Custom Events (Optional)

Track specific actions on your site: 
loops.track('purchase', {
  product: 'Premium Plan',
  amount: 99.99
});