# Loops

> Documentation for Loops, an analytics platform for GTM data that combines ad platforms, web analytics, and payment data.

## Docs

- [Web Analytics](https://docs.loops.fi/guides/analytics.md): Track visitor behavior and identify users with the Loops analytics script
- [Conversion Tracking](https://docs.loops.fi/guides/conversions.md): Track payment and booking conversions to attribute revenue to your marketing
- [Top of Funnel](https://docs.loops.fi/guides/top-of-funnel.md): Connect your ad platforms to see which campaigns drive the most revenue
- [Getting Started with Loops](https://docs.loops.fi/introduction.md): Learn how to setup your Loops account
- [Support](https://docs.loops.fi/support.md): We love to support customers, quickly. Reach out anytime.

## OpenAPI Specs

- [openapi](https://docs.loops.fi/openapi.yaml)
- [openapi-v3](https://docs.loops.fi/versions/openapi-v3.yaml)
- [openapi-v2](https://docs.loops.fi/versions/openapi-v2.yaml)
- [openapi-v1](https://docs.loops.fi/versions/openapi-v1.yaml)